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Go-To-Market is a Team Sport

Who We Are

Red Arrow Consulting is a leading Marketing Agency specializing in helping healthtech companies with go-to-market strategy , messaging & positioning, voice of customer & competitive insights . We've learned successful GTM efforts require almost everyone to participate.

Our Mission

At Red Arrow Consulting, we aim to help healthtech businesses who have hit a wall - lost customers, market share or revenue without any clear reason; Also slow market uptake, or poor adoption. These are the cases Red Arrow specializes in. We dig into the data, spot patterns, talk to those on the front lines, and formulate solutions to get you back in the game.

Learn About Us

Our Expertise

Marketing Strategy

Our marketing strategy services offer custom-tailored plans to find revenue issues and offer real, strategic & data-backed marketing advice.

Sales Enablement

We formulate and create sales enablement assets, yes, but what makes us different is the quality and impact they have.

Competitive Intelligence

We don't just measure marketing efforts of competition. We compare pricing structure, customer mindset and market factors to produce nuances competitive briefs that outline the competition's capabilities and point to what could be the next move.

Messaging & Positioning

These are the heart of any good marketing and sales campaign. Each need to be crafted with care, skill and data-backed insights. It's where GTM execution starts and you need someone who understands how to leverage them to maximum effect.

Launch Processes

Everyone needs go-to-market actions that are repeatable and trustworthy. Let us help you create, establish and streamline yours so your next product launch is something everybody can get behind and push!

Voice of the Customer

Listening to your customer seems obvious, but what questions you ask, how you approach them and what they mean vs. what they say are all part of gathering a clear understanding of what your customer wants. We can help.

Client Testimonials

We're busy serving our first customers.

Trevor, Head of Marketing

"Working with Michael Filmore on our market research project has been incredibly valuable. He has a thoughtful, thorough approach to gathering and analyzing data, and the insights he uncovered helped us understand our customers, competitors, and the broader market in ways we hadn’t before. His experience—especially leading product marketing at Henry Schein—really showed in how he framed the problems and guided us toward practical, informed decisions. This was the first time we’d done research at this scale, and it gave our marketing and product teams much-needed clarity and direction. Michael’s work made a real impact, and I’d highly recommend him to any company looking for grounded, data-driven strategy."